Feb 11 2014

Sports Car Illustrated “110 years ago William K. Vanderbilt Jr. sets new speed record”

Last month, Sports Car Illustrated celebrated the 100th anniversary of Willie K. breaking the one-mile land speed record.


Howard Kroplick

Sports Car Illustrated "110 years ago William Vanderbilt sets new speed record for a land vehicle"

January 16, 2014

The 1904 Ormond-Daytona race week was shaped by record-breaking performances by William K. Vanderbilt jr. at the wheel of a Mercedes 90 hp racing car. 110 years ago, the New York millionaire dominated the “Florida Speed Carnival”. Established in 1903, the event featured races and record drives on a flat sandy beach. In all, Vanderbilt won six races and set seven speed records in January 1904. In the same year, he established the Vanderbilt Cup, the first major prize in US motor sport.

In the early hours of 27 January 1904, a Mercedes 90 hp racing car was racing over the flat sandy beach of Ormond-Daytona in Florida. After a small number of test runs William Kissam Vanderbilt jr. (1878 to 1944), affectionately known in the media as “Willie K.”, had set off on a record-breaking trip across the sands. The millionaire from New York, son of railway baron William K. Vanderbilt, had a good feeling at the wheel of his racing car supplied by the German Daimler-Motoren-Gesellschaft (DMG). The racing driver’s confidence was borne out when the eight timers clicked their stopwatches: 39 seconds for the flying mile was the official result. This corresponded to 92.3 miles per hour (148.54 km/h), marking an absolute world record for land vehicles.

“Really, I did surprise myself,” remarked the racing driver with typical Anglo-Saxon reserve on alighting from his Mercedes, according to an entry in the “American Heritage” compendium by automobile journalist and historian Beverly Rae Kimes in 1987. At this point, William K. Vanderbilt junior was unaware that the American record would fail to meet with the approval of the European racing establishment, however. Later in the year, the newly established Association Internationale des Automobile Clubs Reconnus (AIACR) actually declined to officially recognize the record.

In so doing, the AIACR did little to dent the 25 year-old racing driver’s kudos for having set an absolute world record for land vehicles in America, however. The feat achieved by the Mercedes 90 hp racing car and its driver was beyond dispute.

Vanderbilt was an avid racing driver. As a son of one of the country’s most influential industrialist families, however, he was also aware of the role that motor sport could play in developing an indigenous automobile industry in the United States. In 1904, he duly established the Vanderbilt Cup, the first important prize in US motor sport. The first race for this prize took place on Long Island in October 1904. The first three races were won by European makes, but in 1908 the winner passed the finishing line for the first time in a Locomobile racing car built in America. In 1912, the Vanderbilt Cup went to Ralph DePalma in a Mercedes 37/90 hp racing car – neatly concluding a chapter in automobile history that began on a January morning on the beach between Daytona and Ormond.

1905 Ormond Daytona Beach Races


Jan 28 2018 Lauren 11:39 AM

Hi! I’m interested in purchasing a print of he “champion seeks other worlds to conquer” poster. Do you know where I might be able to find it?
Howard Kroplick

Lauren, please forward your email address to .(JavaScript must be enabled to view this email address) and I will send you a jpeg.

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